Ubungazi noma kunjalo, kodwa IMicrosoft izamile ukusebenzisa i-Android ne-iOS ngesistimu yayo yokusebenza: IWindows Phone.. Okwesikhashana, ukusebenzisa i-Windows Phone kwakuyinto ehlukile. Hhayi kangcono, hhayi okubi kakhulu, okuhlukile nje. Ubune-interface ewuketshezi, izithonjana ezihambayo (lawo “mathayela abukhoma” adumile), kanye nomklamo okhethe ubuncane bezinto lapho wonke umuntu eya kwelinye icala.
Ngakho, Zaziyini izizathu zokwehluleka kwawo? Kukhona umlingisi obalulekile okuthiwa UStephen Elop, imbuka elikhulu lakwaNokia, kodwa ake siyichaze le ndaba kusukela ekuqaleni.
Kungani I-Windows Phone Yehlulekile: Uhlelo Oluhle Oluhlelelwe Ukuphela
Njengoba besisho, eminyakeni edlule iMicrosoft yayinolayini wayo wamafoni ayesebenzisa isistimu yokusebenza ehlukile. Kepha ngo-2025, uma ukhuluma ngeWindows Phone, iningi labantu lizophakamisa ishiya noma likhiphe i-chuckle engathandeki. Kwenzekeni ngebhidi yeMicrosoft yokuthola indawo emakethe ephathwayo? I-Spoiler: igcine ingenye yokwehluleka okudume kakhulu emlandweni wakamuva wezobuchwepheshe.. Futhi hhayi ngoba kwakuwumkhiqizo omubi, kude nawo. IWindows Phone yayinemibono emihle, ngisho ekhaliphile. Inkinga bekungokunye. Nokho, babembalwa.
Ukufika sekwephuzile ephathini kubiza kakhulu iWindows Phone.
Kwezobuchwepheshe, ukufika sekwephuzile kufana nokufika kwinhlolokhono ngemva kokuba ikhandidethi selikhethiwe. Ngenkathi iMicrosoft yethula iWindows Phone ngo-2010, i-Android yayisivele iqala ukusebenza ngendlela enkulu futhi i-Apple yayisisethe ijubane iminyaka emithathu nge-iPhone.. Abasebenzisi abaningi sebeshadile kakade kwenye yalezi zinhlelo ezimbili, futhi ukushintsha amafoni kuhilela okungaphezu nje kokushintsha izinhlobo: kuhilela ukushintsha imikhuba, izinhlelo zokusebenza, kanye ne-ecosystem.
Nge-Windows Phone ungaba nesipiliyoni esibushelelezi nesimanje, kodwa Wafika lapho imakethe isihlukene kabili izinhlangothi ezihlome kakhulu. Futhi ingxenye embi kakhulu: ngenkathi isekhona indawo yokwenza, iMicrosoft ayizange inyakaze ngokufanele. Bekunengqondo kuphela ukuthi i-Android izosibekela iWindows Phone. Kepha iGoogle ibinolaka kakhulu. Inkampani yaseMountain View igweme ukwenza izinhlelo zokusebenza zomdabu ze-Windows Phone yaze yavimba nemizamo ethile ye-Microsoft yokukhulula inguqulo yayo ye-YouTube ohlelweni.
Lokhu akubanga ngengozi. I-Google yazi ukuthi ukuvumela i-Windows Phone ukuthi isondele ku-ecosystem yayo yezinhlelo zokusebenza ezidume kakhulu (i-YouTube, i-Gmail, i-Google Amamephu, njll.) kwakunikeza ingxenye yekhekhe. Ngakho wamane wenqaba. Futhi lokho kushiye amafoni eWindows esesimweni esingesihle. Ake sibone ukuthi umkholisa kanjani umuntu ukuthi athenge ifoni ngaphandle kohlelo oluhloniphekile lwe-YouTube ngo-2013.
IWindows Phone yehlulekile ngoba iphuzile, ngoba yehlulekile ukwakha uhlelo lokusebenza olunamandla lwe-ecosystem, ngoba ube yisisulu sesu elibi, futhi ngoba i-Google ivale iminyango eminingi kuye. Kodwa futhi yehlulekile ngoba imakethe yayivele ikhethe abawinile, futhi ukushintsha lokho kwakungenakwenzeka.
Lesi, ngokungangabazeki, kwakuyisikhonkwane eside kunazo zonke ebhokisini. Ukuba nesistimu yokusebenza yeselula ngaphandle kwezinhlelo zokusebenza kufana nokuba nemoto engenaso isiteringi. Yebo, ungabheka ukuthi kuhle kangakanani ngaphakathi, kodwa ngeke ufinyelele kude. Ku-Windows Phone ungenza izinto eziningi, kodwa awukwazanga ukufaka i-Instagram iminyaka. I-YouTube ibisebenza kahle. I-Snapchat ayizange ikhathazeke. Futhi lapho ezinye zalezi zinhlelo zokusebenza zifika, zenze kanjalo ngezinguqulo ezincishisiwe, eziphelelwe yisikhathi, noma ngokuqondile njengewebhusayithi eshumekwe kusithonjana.
Kungani? Ngoba Onjiniyela bebengafuni ukuchitha isikhathi nezinsiza endaweni enesabelo esincane semakethe. Futhi kunjalo, lokho kwabelana akuzange kukhule ngokunembile ngoba bezingekho izinhlelo zokusebenza. Umbuthano ononya iMicrosoft engakaze ikwazi ukuwuphula.
UStephen Elop ungena endaweni futhi acekele phansi iNokia
Njengoba kungenzeka uyazi, iminyaka, u-Nokia wayeyinkosi ngokuphelele yocingo lweselula. Omakhalekhukhwini babo babefana nekhwalithi, ukuqina kanye nomklamo omuhle. Kodwa ngokufika kwe-iPhone ngo-2007 kanye nokuvela kwe-Android okwalandela, imakethe yashintsha kakhulu.
AbakwaNokia babenesistimu yabo yokusebenza, i-Symbian, kodwa yehlulekile ukuyivumelanisa nenkathi yesikrini esithintwayo, futhi omunye umzamo wayo, i-MeeGo, ufike sekwephuze kakhulu. Ngakho kwase kuyisikhathi sokushintsha inkambo. Futhi ukukhashelwa okukhulu kwafika. Ngo-2010, uStephen Elop waqokwa njenge-CEO yakwaNokia. Uqhamuke ngqo eMicrosoft, lapho kade eyinhloko yophiko lwebhizinisi (Ihhovisi, ikakhulukazi). Ube yi-CEO yokuqala engeyena umFinnish emlandweni wakwaNokia.
Kulungile, ngakho-ke ngakolunye uhlangothi sine-CEO yokuqala engeyona eye-Finnish (Nokia HQ). Kusukela ngo-2011, u-Elop washicilela i-"Burning Platform Memo" edumile, incwadi yangaphakathi lapho aqhathanisa khona u-Nokia nesisebenzi esiteshini sikawoyela esivuthayo okwakudingeka sigxumele olwandle ukuze siphile. Umlayezo wawucacile: shiya i-Symbian ne-MeeGo, futhi ubheke isu elisha.
Kunjalo,Yilapho i-Google ingena khona esithombeni, iya emahhovisi akwaNokia ukuze inikeze imali ezuzisayo: AbakwaNokia babeshiya i-Symbian ne-MeeGo ukuze bamukele i-Android. PKodwa uStephen Elop wayesadla esandleni seMicrosoft... Esikhundleni sokukhetha i-Android (njengoba i-Samsung, i-HTC kanye cishe nayo yonke imakethe yenza), u-Elop wabheja ngokukhethekile ku-Windows Phone, isistimu yokusebenza yeselula ye-Microsoft, eyayiyidlanzana, ingavuthiwe futhi inokusekelwa kohlelo lokusebenza okuncane kakhulu.
Kulapho ukwehla kwaqala khona: AbakwaNokia balahlekelwe isabelo semakethe ngokushesha. Yize amafoni abo eLumia aneWindows Phone ayezinhle ngokwehardware, uhlelo aluzange luqale. Abantu babefuna i-Android noma i-iPhone. Abaningi embonini abazange basiqonde isinqumo. AbakwaNokia babenomzimba wokwenza i-Android enamandla futhi bazihlukanise, njengoba kwenza i-Samsung. Kodwa u-Elop wawuvala lowomnyango ngokuphelele. Futhi kwakukhona isizathu: ukwehlisa iNokia futhi idayise ibhizinisi layo kuMicrosoft, okuyinto abayenzayo.
Ucabanga ukuthi nginehaba? Nansi ingxenye esabekayo kakhulu. Ngo-2013, eminyakeni emithathu nje kamuva, iMicrosoft yathenga ingxenye yeselula yakwaNokia ngama-euro ayizigidi eziyizinkulungwane ezingu-5.440. Futhi ubani owahlola ukusebenza ngaphakathi? Elop, obuyele kuMicrosoft njengephini likamongameli omkhulu. O, kanye nephakheji elimangalisayo lokuyeka kwaNokia.
Kuze kube yilapho igama elithi "Trojan horse" lisetshenziswe emithonjeni ehlukahlukene yezobuchwepheshe. EFinland, i-Elop ibonwa ngabaningi njengombhubhisi weNokia. Kungcono ukuthi ungachithi isikhathi esiningi lapho ... Ngaphandle kokungabaza, imbangela eyinhloko yokuwa kweWindows Phone.