- Ijaji linqume ukuthi iMeta ayizange yephule imithetho yokungathembeki lapho ithola i-Instagram ne-WhatsApp.
- I-FTC ayizange ikhombise ukubusa okukhona ngenxa yobunzima bokuchaza imakethe eshintsha njalo.
- Isinqumo sivimbela ukuhlukaniswa okungaba khona futhi simele ukuhlehliswa kwabalawuli; Amasheya e-Meta akhokhele ukulahlekelwa.
- EYurophu, isinqumo asiguquli i-DMA noma ukugadwa kweBrussels kanye ne-CNMC, nakuba sithonya impikiswano yokulawula.
Inkantolo yenhlangano yase-United States yaphetha ngokuthi iMeta akazange aphule umthetho wokuncintisana ngenkathi ithola i-Instagram ngo-2012 kanye ne-WhatsApp ngo-2014, ixazulula impi yezomthetho ebalulekile emkhakheni wezobuchwepheshe. Isinqumo, esikhishwe yinkantolo yase-Washington ngemuva kwenqubo ende, siyasichitha isimangalo sokuthi lokhu kuthengiselana kuhlanganisa ukuziphatha okunqatshelwe kobubodwa.
Isixazululo sisho a ukubuyisela emuva kwe-Federal Trade Commission (FTC)Inkantolo ibimele leli cala njengomgogodla wesu layo lokukhawulela amandla ezinkundla ezinkulu. Lesi sinqumo esifinyelela kude siza ngesikhathi sokwanda kokucutshungulwa komphakathi nezepolitiki kweziqhwaga zedijithali.
Sithini ngempela isinqumo?
Ijaji lesifunda uJames Boasberg linqume ukuthi i-FTC yehlulekile ukufakazela ukuthi ukuthengwa kwe-Instagram ne-WhatsApp kuyasiza phatha ngokungemthetho imakethe yezokuxhumana. Ekuhlaziyeni kwayo, inkantolo igcizelela ukuthi imakethe yale mikhiqizo ithuthuka ngokushesha, okwenza kube nzima ukuchaza imingcele yayo ngokunembile.
U-Boasberg uphawule ukuthi, ngezinhlelo zokusebenza "ezivelayo nezinyamalalayo" kanye nezici ezihlanganiswe ngesivinini esikhulu, i-ejensi ibe ubunzima ekuchazeni imakethe yemikhiqizo ye-Meta. Ngisho noma inkampani ike yaba nesikhundla esiqinile, i-FTC kwadingeka ibonise ukuthi lawo mandla asekhona nanamuhla, into, ngokubona kwejaji, ayizange ifakazelwe.
Imiphumela esheshayo yenkampani kanye nemakethe
Ngemuva kokumenyezelwa kwesinqumo, i Ukwabelana kwe-Meta Balinganise okunye kokulahlekelwa kwabo kwansuku zonke futhi bahweba cishe ngo-$597,71, phansi cishe ngo-0,7% ngo-13:25 p.m. eNew York. Incazelo yemakethe yayiwukuthi, okungenani esikhathini esifushane, ubungozi bokulawula obubucayi kakhulu bebuyancipha.
Umkhulumeli wenkampani uChristopher Sgro uwugubhe lo mphumela futhi wagcizelela ukuthi inkampani ibhekene ne- ukuncintisana okunamandla ngokuzibandakanya komsebenzisi kanye nokutshalwa kwezimali kokukhangisa. Uphinde wagqamisa izinzuzo ezilethwa izinsizakalo ze-Meta kubantu ngabanye namabhizinisi, nokubaluleka kwazo ekusunguleni izinto ezintsha.
Isinqumo siqeda amathuba okuba inkampani ikwenze zihlukanise ku-Instagram noma ku-WhatsAppLesi kwakungesinye sezinyathelo zesakhiwo esicatshangelwa uma ngabe isinqumo se-FTC siphumelele. Lesi sinqumo siphinde sivumele i-Meta ukuthi igxile kumaphrojekthi ayo abalulekile, okuhlanganisa nokutshalwa kwezimali kwayo kwezobuhlakani bokwenziwa.
Kubalawuli, isinqumo sithi a shaya imizamo ngokunqanda i-Big Tech ngezindlela zomthetho. Iphinde iza ngokuphambene neyakamuva Ukunqoba koMnyango Wezobulungiswa ngokumelene ne-Google ezindaweni ezifana nokukhangisa kwedijithali nosesho, okubonisa indawo exubile yokulawula.
Sifike kanjani lapha
I-FTC yafaka icala layo 2020Lokhu kwenzeka ngesikhathi inkampani isasebenza njenge-Facebook Inc., ngesikhathi sokuphatha kukaTrump. Ingxabano yale nhlangano yayiwukuthi iMeta iqinise isikhundla sayo esiphezulu ngokuthola izimbangi esikhundleni sokubaphonsela inselelo emakethe.
Lolu hlelo lubandakanya ukuqulwa kwecala kwamasonto ayisikhombisa, ne Isitatimende sikaMark Zuckerberg izinsuku ezimbalwa ngo-April. Ngaphambi kobufakazi bakhe, inkampani izame ukufinyelela esivumelwaneni ne-FTC ukuze igweme ukubonakala kwakhe, kodwa izingxoxo azizange ziphumelele.
Ukuzivikela kwe-Meta kwagomela ngokuthi umncintiswano ubanzi kunalokho okusikiselwa yi-FTC: awukhawulelwe ezinkundleni zokuxhumana zendabuko, kodwa uhlanganisa. ividiyo emfushane, ezohwebo kanye nemiyalezo yangaseseUkweseka lokhu, kwethulwe ubufakazi obuvela kubaphathi bakwaReddit, X, TikTok, kanye ne-Pinterest, abaqhudelana ngesikhathi sokusetshenziswa nokukhangisa.
Ukuhambisana kweYurophu neSpain
Nakuba isinqumo siwela ngaphansi kwamandla e-US, umthelela waso uzozwakala engxoxweni yaseYurophu yokwengamela inkundla. E-EU, ukusetshenziswa kwe- I-Digital Markets Regulation (DMA) kanye neminye imithethonqubo efana ne-DSA iyaqhubeka futhi ayithinteki kulesi sinqumo.
Brussels kanye neziphathimandla zikazwelonke, kuhlanganise CNMC eSpainBahlala beqaphile ngemikhuba ephikisana nokuncintisana nokusetshenziswa kwedatha. Lesi sitatimende, nokho, sibhebhezela ingxoxo mayelana nendlela yokuchaza izimakethe eziguquguqukayo kanye nokuhlola amandla ezinkundla ezihlala zizisungula kabusha.
Kwabakhangisi nabezindaba eSpain, isinqumo siqinisekisa ukuthi isimo sokuncintisana somnotho wokunaka sihlala sikhona ahlukahlukene futhi ahlukeneNgabadlali abaningi abalwela izethameli nezabelomali, noma iluphi ushintsho lokulawula noma lwezomthetho lungalungisa kabusha amasu namasu.
Ukusabela nezinyathelo ezilandelayo
I-FTC ayizange ikhiphe Ukuphawula komphakathi ngokushesha Ngemuva kokumenyezelwa kwesinqumo, kusazobhekwa ukuthi ngabe le nhlangano izosidlulisela phambili yini lesi sinqumo. Okwamanje, ukucabanga kwenkantolo kubeka isibonelo sokuthi ama-ejensi azodinga ukulungisa incazelo yawo yezimakethe zedijithali kanye nokuhlolwa kwemiphumela yamanje yokunqanda ukuncintisana.
I-Meta igcizelela yayo ukuzibophezela emisha kanye nokusebenzisana neziphathimandla. Ngokuhambisanayo, abaphathi benkampani babonise izinhlelo zokutshala izimali ezinkulu e-United States kuze kube ngu-2028, umlayezo oqinisa ukulandisa kwawo kokukhula nomthelela wezomnotho.
Ezweni lapho kuvela khona izinhlelo zokusebenza ezintsha, ezinye ziyawa, futhi imisebenzi ihlangana ngesivinini esikhulu, isinqumo saseWashington sikwenza kucace ukuthi umthwalo wobufakazi bokuthi kusungulwe i-monopoly uphakeme: i-FTC ayizange ikholise ijaji ukuthi i-Meta. gcina amandla emakethe angekho emthethweni namuhlaFuthi inkampani igwema, okwamanje, izinguquko zesakhiwo ebhizinisini layo.