Esikhathini esisha sokulungiswa kwangaphakathi, i-Google idiliza amakhulu abasebenzi okuyingxenye yethimba layo Lezingxenyekazi Namadivayisi, ahlanganisa ndawonye amaphrojekthi abalulekile njengesistimu yokusebenza ye-Android, ama-smartphones e-Pixel, isiphequluli se-Chrome, neminye imikhiqizo yobuchwepheshe yabathengi.
Isinqumo siphendula isu langaphakathi lokusebenza kahle kulandela ukuhlanganiswa kwamaqembu ahlukene, okwenzeka ngo-2024. Ngokwemithombo eseduze ecashunwe ezincwadini ezikhethekile ezimbalwa, lokhu kuncishiswa ngokwengxenye kuwumphumela wokuhlelwa kabusha okubanzi ngaphakathi kwenkampani, eyayivele inikeze uhlelo lokusuka ngokuzithandela kubasebenzi abathintekayo ngoJanuwari.
I-Google idiliza abasebenzi ezigabeni ze-Android, Pixel, ne-Chrome
Izigaba ezithinteke kakhulu yilesi silinganiso kube yi-Android ne-Pixel, izinsika ezimbili ezimaphakathi zehadiwe ye-Google namasu esofthiwe. Amanye amadivayisi ahlobene afana ne-ChromeOS, Izithombe ze-Google, i-Nest, kanye nezinto ezigqokwayo ze-Fitbit nazo ziyathinteka. Lesi senzo siyingxenye yomzamo wenkampani wokuzivumelanisa nesimo esinokuncintisana kakhulu nesishintshayo.
Lokhu kulungiswa kabusha kuguqule ukwakheka kwangaphakathi kwenkampani, ikakhulukazi endaweni Yezinkundla Namadivayisi, ehlanganisa uhla lwayo kokubili isofthiwe nemikhiqizo yehadiwe. Iqembu liholwa nguRick Osterloh futhi lihlanganisa kusuka Android Car, I-Wear OS ne-Android TV ku-Chrome nakwamanye amasevisi edijithali.
Isu lokuthola ukushesha nokusabela ezidingweni ezintsha zemakethe
Isizathu esiholele ekutheni i-Google idilize amakhulu abasebenzi kungenxa a ukuncishiswa ngenxa yesidingo sokuthola ukushesha nokusebenza kahle, izici inkampani efuna ukuziqinisa njengoba ihlela kabusha ngaphakathi. Emazwini omkhulumeli, umgomo "ukusebenza ngokuphumelelayo nangokushesha." Inkampani ibambelele ekutheni izinguquko ngeke zidale ukuphazamiseka okukhulu ekuqedeni abasebenzisi, njengoba amasevisi nemikhiqizo yayo izoqhubeka nokusebenza ngokujwayelekile.
Ukusikeka kuza ngemva kokuhlanganiswa kwenkundla namaqembu edivayisi, ukuhlelwa kabusha obekuzama ukuhlanganisa amakhono nokuqeda ukuphindaphinda. Abasebenzi kubikwa ukuthi banikezwe ithuba lokujoyina uhlelo lokusuka ngokuzithandela, yize abaningi bakhetha ukuhlala, okuholele ekudilizweni ngempoqo ngemuva kwaleyo nqubo yokuqala.
Ukugxila kwebhizinisi kushintshela kubuhlakani bokwenziwa
Esinye sezizathu eziyinhloko zokuthi i-Google ixoshe amakhulu abasebenzi ukuhlelwa kabusha kokugxila okukhulayo kwenkampani kubuhlakani bokwenziwa.. Njengezinye izinkampani ezinkulu zobuchwepheshe, inkampani itshala imali ekuqondiseni kabusha izinsiza kule ndawo, eyibona ibalulekile ekusaseni layo. Lokhu kufake nokuhlolwa kabusha kwamathimba angahlobene ngokuqondile namaphrojekthi we-AI, okuholele ekuncipheni emikhakheni ethathwa njengamasu amancane kulesi sigaba esisha.
Ukuguqulwa okubalulekile akugcini ku-Google kuphela. I-Meta, i-Amazon, i-Apple, ne-Microsoft ithathe izindlela ezifanayo eminyakeni yamuva nje, inciphisa ukuhlukana okungahlobene nobuhlakani bokwenziwa noma ukufunda ngomshini. Lokhu kuqondisa kabusha kokutshalwa kwezimali kuwumkhuba ocacile emkhakheni wezobuchwepheshe, lapho izinkampani zifuna ukuncintisana kakhulu ezindaweni ezinamandla okukhula.
Isibalo esinganqunyiwe kodwa esifanelekile
Yize singakacacisi isibalo esiqondile sabantu abathinteke kulo mzuliswano wokudilizwa, zonke izilinganiso ziyavuma ukuthi zingabasebenzi abangamakhulu amaningana. Izinhlamvu zamagama ngaphambilini zazimemezele ukuqedwa kwemisebenzi ecishe ibe ngu-2023 ngo-12.000, okulingana no-6% wabasebenzi bayo emhlabeni jikelele. Kulo mongo ojwayelekile, ukusikeka kwamanje kungase kubonakale kunesizotha, kodwa kubonisa ukuqhubeka ezinqumweni zokulungiswa kwangaphakathi.
Inkampani iphinde yazama ukuthuthukisa umbono womphakathi ngalezi zinguquko ngokusebenzisa izinyathelo ezinjengokusuka ngokuzithandela.. Le nketho yanikezwa ukuze kudambise umthelela wokunciphisa abasebenzi ngokuqondile, kodwa njengoba yehluleka ukuthola ukwesekwa okwanele, kwanqunywa ukuthi kuqaliswe ukudilizwa okusebenzayo. Lesi simo sigqamisa ubunzima izinkampani eziningi zobuchwepheshe ezibhekana nazo lapho zilinganisa izinjongo zebhizinisi nokuphathwa kwamathalente abantu.
Imodeli entsha yokusebenza esakhiwayo
Inqubo yamanje yokuhlela kabusha kwa-Google ihlose ukwakha isakhiwo esihlangene kakhudlwana., ekwazi ukusabela ngokushesha ezidingweni zemakethe, ikakhulukazi mayelana nokuthuthukiswa kobuchwepheshe obusafufusa njengobuhlakani bokwenziwa kanye namamodeli olimi. Kulesi simo esisha, amaqembu athathwa njengabalulekile ezinhlosweni zamasu zenkampani abekwa kuqala, kuyilapho eminye iminyango iyalungiswa ukuze igweme ukuphindaphinda imisebenzi noma ukugcwala kwabasebenzi bayo.
Izitatimende ezisemthethweni zigcizelela ukuthi okubalulekile akukhona ukuyekethisa ikhwalithi yomkhiqizo noma ijubane lokusungula izinto ezintsha.. Eqinisweni, lokhu kuhlelwa kabusha kulindeleke ukuthi kusize ukusheshisa ukuthuthukiswa kwezici ezintsha ezisekelwe ku-AI nokuhlanganiswa kuwo wonke amadivayisi nezinkundla zabathengi.
Lolu hlobo lokuhlelwa kabusha ezinkampanini ezinkulu aluqali., kodwa sibonisa isikhashana soshintsho olukhulu phakathi kwe-ecosystem yezobuchwepheshe. Ukuncishiswa kwabasebenzi, okuhambisana nokuzibophezela okuqinile kokuzenzakalela kanye nobuhlakani bokwenziwa, kubangela izinselele ngaphakathi kanye nesimo sokuncintisana somhlaba.
Lizobukeka kanjani ikusasa le-Google ngalesi sinqumo?
Ikusasa le-Google libonakala lincike ngokusobala ekuthuthukisweni kobuchwepheshe obuqhutshwa yi-AI., ukunciphisa ukutshalwa kwezimali ezigabeni ezingahambisani nalo mbono. Nakuba inkampani iqinisekisa ukuthi umthelela womkhiqizo wokugcina uzoba mncane, kusazobonakala ukuthi lezi zinguquko zibonakala kanjani ekusebenzeni nasekuboneni abathengi.
Ukuhlelwa kabusha kwe-Google, okuhlanganisa nokudilizwa emsebenzini kulandela ukuhlanganiswa kwangaphakathi kwamaqembu nokugxila okuqinisiwe kubuhlakani bokwenziwa, kugqamisa umzamo wenkampani wokuzivumelanisa nezinselele ezintsha embonini. Nakuba amasevisi azohlala esebenza, izinguquko zangaphakathi zingaba nomthelela endleleni imikhiqizo ethuthukiswa ngayo futhi ibekwe phambili esikhathini esizayo esiseduze. Yabelana ngolwazi ukuze abantu abengeziwe bazi ukuthi kungani i-Google idiliza abasebenzi.